This project is a work in progress at the department of Visual Communication, Holon of Institute of Technology, Israel as a part of the academic course:

GAME TRAILERS:

DESIGN & DIRECTION

Hosted by Rotem Nahlieli
Chosen game: Café World
Platform: Facebook
Launch time: September 2009
Genre: Social simulation game
Target audience: 14 to 60 years 
Publisher: Zynga Corporation
Category: Arcade & strategy

CONCEPT

The idea is to sell a dream. We get tired of doing the household chores (especially related to the kitchen) everyday. What if things happened with a snap of a finger? What if everything was automated and all you had to concentrate was on the results?

PALETTE

TYPOGRAPHIA

Big Slab Hammer

Aa Bb Cc Dd Ee Ff Gg Hh

Ii Jj Kk Ll Mm Nn Oo Pp Qq

Rr Ss Tt Uu Vv Ww Xx Yy Zz

01233456789

!@#$%^&*()_+=

Capriola

Aa Bb Cc Dd Ee Ff Gg Hh

Ii Jj Kk Ll Mm Nn Oo Pp Qq

Rr Ss Tt Uu Vv Ww Xx Yy Zz

01233456789

!@#$%^&*()_+=

SOUND

Background Score - Café World Theme
00:00 / 00:00
Microwave Ding

SCRIPT ONE

The daily chores start with doing the dishes, a dirty sink with dishes transits into a squeaky clean one. To make the transition more interesting and intuitive, instead of a real kitchen counter, an animated one does the job for you, not only it's less disgusting, at least for a few seconds it makes the boring process fun to watch. Then we move on to making food, from ingredients to a hot pizza out of the oven! Everything in a couple of seconds. Then to setting up the table, and then onwards bridging the gap between this real and that artificial world by showing the animated reflection of the protagonist in the window. Then onwards the protagonist can be seen plating, and a top view of shot establishes the game's logo.

SHOT DIVISION

MOODBOARDS

MOTION GRAPHICS

LIVE ACTION

PROOF OF CONCEPT

MOTION GRAPHICS

Isometry test : 01

3D motion tests: 1 - 4

Animatic (30 seconder)

ASSETS

THE SUPER STOVE

ROUGH CUT

SCRIPT TWO

Have you ever cleaned a cooktop for real?
[Rapid intercuts of the process of cleaning a cooktop]
Or done the dishes?
[Rapid intercuts of the process of washing a dish]
Set up a dinner table?
[Rapid intercuts of the process of setting up the table]
Made a pizza?
[Very brief and rapid intercuts of the process of making a pizza]
It takes time right? What we consume has always consumed our time.
But not anymore.
[rewind entire footage in 3 seconds followed by animations of stove, plate shelf, table and pizza]
Let's give reality a break.
Log into Café World only on Facebook.

MOODBOARDS (EXTENDED)

PROOF OF CONCEPT

OUTCOME

Final Deliverable

Pizza illustration by Freepik.com

THANK YOU.

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