Client
Project
Employer Brand Videos on Women, Diversity & the Effects of COVID-19
Contributors
Garima Pant, Hitesh Chaurasia, Ashwathy Menon, Neha Bhide, Sahil Nigam & many more.
Type of Work
Video
Motion Graphics
Writing
Social Media
Overview
This project was done for SPNI (Sony Pictures Networks India) with the objective of attracting young and diverse talent to come and work for them. I worked with the Human Resources department of the company, acquainting myself with all the company policies and privileges that were provided to their employees. We also looked at similar policies and privileges of other conglomerates whose target audience was the same as that of ours. After analyzing their marketing styles of the same, I began pre-production. The project was executed during a pandemic under lockdown. The videos were directed from home and a circular (back and forth) film-making process was followed as opposed to the conventional linear approach. The major learnings were: 1). How to get work done in a corporate structure and 2). Keeping things simple while giving out the message clearly. The pandemic has been a blessing in disguise. Now, the content I make is more malleable and the processes I follow are easier to repeat. Which means that the outcomes have become easier to recreate which helps a lot, especially, when you’re trying to follow one visual language or a brand voice.
This video was made as a part of the International Women’s Day 2020 campaign . The objective was to leverage upon the laurels the company has won over the years for it’s policies on gender equality:
This video was made as a part of the International Women’s Day 2020 campaign. The objective was to leverage upon the laurels the company has won over the years for it’s policies on gender equality:
This video was made as a part of the International Women’s Day 2020 campaign . The objective was to leverage upon the laurels the company has won over the years for it’s policies on gender equality:
I had to be smart about it. There was no chance things were going to go 100% as they were in my mind or in the storyboard. Which brings us to the main question: How can a script be amended in a way that it becomes modular, and still remain functional? Even if a certain number of shots are pulled out due to unforeseen circumstances (which was highly likely in this case). A script where something is told over and over again, every time, in a different way. Such that even if one of the repetitions is not possible, you have the other three to back the purpose of your film up.
Even before I launched Premiere Pro, I had the timeline in my mind. I had the treatment and all the allowed amount of stock footage with me (downloaded). I had also decided upon the sound; there was no voiceover. Then finally, when the shots arrived and I could assemble a timeline, they didn’t look the same because none of them were shot on a common device with a common setting or a common white balance. I looked back on the past and turned it into a very vintage 35mm look. This was done to combat the different frame rates and different lighting conditions which came with the raw shots. I believe that it turned out very well. People appreciated it. It was deep, it was bespoke and most importantly, it was the first film at SPN which was Directed from Home.
I had to be smart about it. There was no chance things were going to go 100% as they were in my mind or in the storyboard. Which brings us to the main question: How can a script be amended in a way that it becomes modular, and still remain functional? Even if a certain number of shots are pulled out due to unforeseen circumstances (which was highly likely in this case). A script where something is told over and over again, every time, in a different way. Such that even if one of the repetitions is not possible, you have the other three to back the purpose of your film up.
Even before I launched Premiere Pro, I had the timeline in my mind. I had the treatment and all the allowed amount of stock footage with me (downloaded). I had also decided upon the sound; there was no voiceover. Then finally, when the shots arrived and I could assemble a timeline, they didn’t look the same because none of them were shot on a common device with a common setting or a common white balance. I looked back on the past and turned it into a very vintage 35mm look. This was done to combat the different frame rates and different lighting conditions which came with the raw shots. I believe that it turned out very well. People appreciated it. It was deep, it was bespoke and most importantly, it was the first film at SPN which was Directed from Home.
This video was made as a part of the Mother’s Day 2020 campaign. The objective was to reflect the company’s empathy towards working mothers:
This video was made as a part of the Mother’s Day 2020 campaign. The objective was to reflect the company’s empathy towards working mothers:
When we started pre-production. The entire film was basically a B-roll, that was on my mood board. I, actually, wanted to make it seem like those burger commercials but they have a splash-proof RED Hydrogen and I had a phone which didn’t even shoot slo-mo in 1080p. I was very bothered, this pandemic had massively brought back my “post me theek kar lenge” (shall be fixed in post-production) attitude.
Sahil Nigam, a very polite senior who then became a batch mate and now a dear friend. He has a very good grasp over the Hindi language and suggested that I should be doing this entire video in Hindi. Buying his suggestion I took this and pitched to my mentor, to which, she agreed because Hindi does reach out to more people on social media. There is a English proverb “he who has suggested shall write it too”. So, he began to work on a voiceover which would translate the essence of the English script into the Hindi language.
When we started pre-production. The entire film was basically a B-roll, that was on my mood board. I, actually, wanted to make it seem like those burger commercials but they have a splash-proof RED Hydrogen and I had a phone which didn’t even shoot slo-mo in 1080p. I was very bothered, this pandemic had massively brought back my “post me theek kar lenge” (shall be fixed in post-production) attitude.
Sahil Nigam, a very polite senior who then became a batch mate and now a dear friend. He has a very good grasp over the Hindi language and suggested that I should be doing this entire video in Hindi. Buying his suggestion I took this and pitched to my mentor, to which, she agreed because Hindi does reach out to more people on social media. There is a English proverb “he who has suggested shall write it too”. So, he began to work on a voiceover which would translate the essence of the English script into the Hindi language.
When we started pre-production. The entire film was basically a B-roll, that was on my mood board. I, actually, wanted to make it seem like those burger commercials but they have a splash-proof RED Hydrogen and I had a phone which didn’t even shoot slo-mo in 1080p. I was very bothered, this pandemic had massively brought back my “post me theek kar lenge” (shall be fixed in post-production) attitude.
Sahil Nigam, a very polite senior who then became a batch mate and now a dear friend. He has a very good grasp over the Hindi language and suggested that I should be doing this entire video in Hindi. Buying his suggestion I took this and pitched to my mentor, to which, she agreed because Hindi does reach out to more people on social media. There is a English proverb “he who has suggested shall write it too”. So, he began to work on a voiceover which would translate the essence of the English script into the Hindi language.
This video was made as a part of the Diversity & Inclusion campaign for the Pride Month. The objective of this video was to reflect the company’s unbiased attitude and the interest in having a diverse culture at a workplace:
This video was made as a part of the Diversity & Inclusion campaign for the Pride Month. The objective of this video was to reflect the company’s unbiased attitude and the interest in having a diverse culture at a workplace:
This video was made as a part of the Diversity & Inclusion campaign — Bring Your Own Self and the objective of this video was to reflect the importance of an individual in a workplace:
This video was made as a part of the Diversity & Inclusion campaign — Bring Your Own Self and the objective of this video was to reflect the importance of an individual in a workplace:
This video was made in order to highlight and normalize the problems faced by people while working from home during the pandemic:
This video was made in order to highlight and normalize the problems faced by people while working from home during the pandemic:
LEARNINGS
Many filmmakers think film-making is a linear process but over the course of this internship I’ve learned it is indeed a circular process. One that can begin at any point and end at any point. Anybody can go back at any point, amend and make changes so that the final result can be improved.
My proficiency with all the design softwares has increased. I’ve tried and learned new shortcuts. The content I make is more malleable and the processes I follow are easier to repeat. While the outcomes have become easier to recreate which helps a lot, especially, when you’re trying to follow one visual language or a brand voice.
Many filmmakers think film-making is a linear process but over the course of this internship I’ve learned it is indeed a circular process. One that can begin at any point and end at any point. Anybody can go back at any point, amend and make changes so that the final result can be improved.
My proficiency with all the design softwares has increased. I’ve tried and learned new shortcuts. The content I make is more malleable and the processes I follow are easier to repeat. While the outcomes have become easier to recreate which helps a lot, especially, when you’re trying to follow one visual language or a brand voice.
IMPACT
This was my first corporate experience ever. I can’t speak for the others, but I didn’t feel like I was reduced to a bar-code sticker and a serial number. Those numbers didn’t matter, but these do:
— Interned at the network for 226 Days
— Made a total of 16 Videos
— Beautified a sum of 4 important corporate decks
— Designed layouts for 3 publications
— 435 posters & creatives made
— Produced files worth 80 GB in a span of 8 months (not proud of this one).
This was my first corporate experience ever. I can’t speak for the others, but I didn’t feel like I was reduced to a bar-code sticker and a serial number. Those numbers didn’t matter, but these do:
— Interned at the network for 226 Days
— Made a total of 16 Videos
— Beautified a sum of 4 important corporate decks
— Designed layouts for 3 publications
— 435 posters & creatives made
— Produced files worth 80 GB in a span of 8 months (not proud of this one).
