Dissecting a healthy brain, together with Riddhika Bhandari (@riddhikaprakash), this project was a journey of visualizing the turmoil that goes on, unnoticed. The war within. A You Vs You.
This end-to-end communication design includes a bunch of shapes & a couple of fonts draped in four thoughtfully named colors. Alongside a very personal, no-nonsense, and constantly reassuring brand voice that reaches out to you, while you're in two minds if you should do the same.
Neither is this a money-making machine nor are you a gold mine. In fact, you're a miner, trying to unravel a mine called YourMind ™ but, for that to happen, someone's gotta pick up that shovel, right?