Merging emerging communities

CMD + J Rebranding

As a designer in India, one must constantly give back to the community in order to make sure we don't grow just as individuals but also raise the bar for others in the process.

Bubbly #brand refresh for Cmd+J (with help of Anshuman Dhar) — an NFP mentorship platform for aspirants to meet design students who can then meet the people, in the industry, who have made it big.

Apart from the 4 brand colors, the new branding of Cmd+J features their all-new brand highlighter — Curve of the Community™, this is our favorite & most hardworking graphic tool. Stay tuned for the future, let's see where this curve redirects this brand!
Designed on Figma, motion-graphed with Adobe AfterEffects.
Background track: Jaan Pehchan Ho by Mohammed Rafi & Shankar Jaikishan from the 1965 blockbuster Gumnaam.