This project is a student project done at the department of Visual Communication,
Holon of Institute of Technology, Israel as a part of the academic course:

TV CHANNEL BRANDING

AND PACKAGING

Hosted by Amit Zakai
WORLD FREESTYLE SKATEBOARD ASSOCIATION
The nature and scope of the WFSA is to address the needs of freestyle skateboarders as both artists and individuals within the global community.
WHY REBRAND?
The existing branding not only has no motion in it but also is very boring and does not signify the youth or the individualistic ideas of the sport.
Everything is static and scattered.
CONCEPT
LOGO
The form is inspired by the 2 major aspects of the sport, the board and the band-aid.
This hero depicts the practice and injuries one had to go through to learn skateboarding.
HERO
COLOUR PALETTE
LOCK-UP
TYPOGRAPHY
PRIMARY TYPEFACE
To be used for all body text and messages and phrases, varied weights throughout the typeface can be used to denote hierarchy and other aesthetic purposes.
SECONDARY TYPEFACE
To be used rarely for promotional purposes with or without motion graphics.
BRANDING COLLATERAL
GIFs made for the upliftment of the face of the sport keeping in mind the vibe of the term — Freestyle — such slogans will mainly try to tackle the mindset of the people and clear doubts about the sport in turn spreading awareness about it to gain more audience, making the sport more and more popular, one GIF at a time.
PROMOTIONAL GIFs
ANIMATION TECHNIQUE: DIRTY MASKING
Unique animation style to work as a brand asset, also to give it a feel of as if the words were spray painted in one go.
Alpha matt
Trim path
Motion inspired by the actual motion of the skateboards on the ramps.
LOGO BUG
LOGO BUG ON SCREEN
With title action safe grid
As line up tickr
For Ad formats
THEME MUSIC
A to the O - Diamond Ortiz
00:00 / 00:00
PROMOTIONAL VIDEOS
Illustrations of Human and chips from Freepik.com | Game footage: Tutorial by Mobox Graphics
SCHEDULE/ LINE UP
ON AIR: LIVE ACTION
NAME TAG BUG
HIGHLIGHTER
TRANSITIONS
REPLAY IN ACTION
OVERNIGHT LOOP

WORKFLOW SUPPORTED BY

AND DISTRACTED BY

THANK YOU.

*smoking is injurious to health.